01:09
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Footwear retailer Bata has opened its largest store in India at Viviana
mall, Thane. Spread over 20,000 sq.ft, the outlet offers more than 2,500
styles of footwear and accessories such as handbags, sunglasses,
clutches, and scarves.
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Speaking on the occasion, Jack Clemons, CEO, Bata Shoe Organization, said: “We’re really excited about growing our presence with the opening of our biggest store in the country. Our new store really showcases an extensive range of Bata footwear and accessories. I am confident that with our new collection we will offer something truly special to our every customer shopping at the store.”
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Rajeev Gopalakrishnan, Group Managing Director, Bata India, said: “We are thrilled to open our biggest store in Viviana mall, Thane. Mumbai is an important market and also an exciting city for us to grow our business. Our objective is to make shoe shopping a more pleasurable affair for our consumers making high volume of merchandise available under one roof. Bata India is expanding its retail chain, opening atleast 100 stores every year in the same global format and are more than 4,000 sq.ft. average. These stores have enough space to present consumers with the largest variety of footwear designs and styles, with the best in class service. Today’s evolved consumer has multiple footwear needs for specific purposes, like dress, sports, outdoor, comfort, party, sports casual etc. Our new shoe line is updated, improvised, and better segmented to adapt to the changing needs of the consumers. This segmentation is also reflected in the new large stores we are opening where we can display each segment much better for the ease of identification and shopping by the consumer.”
Bata plans to open 100 stores this year. In the last 5 years, it has opened over 350 new stores and completely renovated over 200 existing stores. The retailer has over 1,250 stores in India and continues increasing its presence in tier II and III markets across the country.
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Speaking on the occasion, Jack Clemons, CEO, Bata Shoe Organization, said: “We’re really excited about growing our presence with the opening of our biggest store in the country. Our new store really showcases an extensive range of Bata footwear and accessories. I am confident that with our new collection we will offer something truly special to our every customer shopping at the store.”
.JPG)
Rajeev Gopalakrishnan, Group Managing Director, Bata India, said: “We are thrilled to open our biggest store in Viviana mall, Thane. Mumbai is an important market and also an exciting city for us to grow our business. Our objective is to make shoe shopping a more pleasurable affair for our consumers making high volume of merchandise available under one roof. Bata India is expanding its retail chain, opening atleast 100 stores every year in the same global format and are more than 4,000 sq.ft. average. These stores have enough space to present consumers with the largest variety of footwear designs and styles, with the best in class service. Today’s evolved consumer has multiple footwear needs for specific purposes, like dress, sports, outdoor, comfort, party, sports casual etc. Our new shoe line is updated, improvised, and better segmented to adapt to the changing needs of the consumers. This segmentation is also reflected in the new large stores we are opening where we can display each segment much better for the ease of identification and shopping by the consumer.”
Bata plans to open 100 stores this year. In the last 5 years, it has opened over 350 new stores and completely renovated over 200 existing stores. The retailer has over 1,250 stores in India and continues increasing its presence in tier II and III markets across the country.
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