Footwear retailer Bata has opened its largest
store in India at Viviana
mall, Thane. Spread over 20,000 sq.ft, the outlet offers more than 2,500
styles of footwear and accessories such as handbags, sunglasses,
clutches, and scarves.
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Speaking on the occasion, Jack Clemons,
CEO, Bata Shoe Organization, said: “We’re really excited about growing
our presence with the opening of our
biggest store in the country. Our
new store really showcases an extensive range of Bata footwear and
accessories. I am confident that with our new collection we will offer
something truly special to our every customer
shopping at the store.”
Rajeev
Gopalakrishnan, Group Managing Director, Bata India, said: “We are
thrilled to open our biggest store in Viviana mall, Thane. Mumbai is an
important market and also an exciting city for us to grow our business.
Our objective is to make shoe shopping a more pleasurable affair for our
consumers making high volume of merchandise available under one roof.
Bata India is expanding its retail chain, opening atleast 100 stores
every year in the same global format and are more than 4,000 sq.ft.
average. These stores have enough space to present consumers with the
largest variety of footwear designs and styles, with the best in class
service. Today’s evolved consumer has multiple footwear needs for
specific purposes, like
dress, sports, outdoor, comfort, party, sports
casual etc. Our new shoe line is updated, improvised, and better
segmented to adapt to the changing needs of the consumers. This
segmentation is also reflected in the new large stores we are opening
where we can display each segment much better for the ease of
identification and
shopping by the consumer.”
Bata plans to open
100 stores this year. In the last 5 years, it has opened over 350 new
stores and completely renovated over 200 existing stores. The retailer
has over 1,250 stores in India and continues increasing its presence in
tier II and III markets across the country.